Ram Cervantes
Product Designer
Leap
2024-2025
A platform helping devs gain confidence speaking English
About
Worked with Leap for 19 months as part of Aerolab, contributing as a product designer to evolve the product from an MVP to a fully revamped platform where LATAM devs could practice real conversations, get feedback, and build confidence to pursue global jobs.
Key Results
7× sign ups
After redesigning the landing page and onboarding experience.
+67% system usability score increase
Jumped from 5.8 to 9.7 after usability testing the main practice feature.
+200% conversion increase
Improved from 8% to 24% by redesigning the first-time experience.
What I did
User interviews & testing
Ran usability tests and user interviews to guide decisions with real insights.
Visual exploration
Explored early directions for the first iteration of the platform to define its visual tone and identity.
Experiments
Designed and tested different approaches for first-time experience, activation and retention strategies.
Implementation POCs
Built quick HTML/CSS demos to share POCs with devs for animations or UI.
Tempo
2023
Freemium experience for an awarded AI-powered home gym
About
Tempo is a home gym platform that combines AI coaching with real-time feedback. I joined the team to help design their first freemium mobile experience, a lightweight version that didn't require hardware or upfront payment. The goal was to make the product accessible to beginners and guide them toward subscription or equipment upgrades.
Key Results
Introduced a new freemium path
Helped shape the first mobile experience that didn’t require hardware or payment, making Tempo accessible to beginners trying home workouts for the first time.
Set the foundation for freemium onboarding
The work became the starting point for future iterations of Tempo’s free experience, allowing the team to validate flows and test upsell strategies.
Aligned user value with business goals
Designed flows that introduced users to personalized AI-powered workouts, while surfacing upgrade moments to drive engagement and conversion.
What I did
Benchmarking & Strategy
Researched onboarding and freemium patterns to define how and when to collect user data, offer upsells, and guide early value discovery.
Flow Design
Created onboarding and workout flows to validate concepts internally, using the product’s design direction and component library.
Team Collaboration
Worked closely with other designers, PMs, and engineers to build a shared foundation for Tempo’s first freemium experience.
Kilo Design system
2022
Built a cohesive system for an new era of personal training with AI
About
Tempo Studio is an all-in-one home fitness device with AI tracking and a 42-inch screen. In 2022, shortly after launching Tempo Move, a mobile-powered version for training using your phone and TV, I joined a visual design team made up of Aerolab and Tempo members to bring consistency across platforms. The goal was to improve the UI, align the visual language between Studio and Mobile, and define a design system that reflected the brand’s premium hardware and minimalist aesthetic.
Credit to Juan Ignacio Scocozza for UI motion work.
Key Results
Shaped Tempo's new visual identity
Contributed to the creation of Kilo, the design system behind Tempo’s updated UI. Inspired by the brand’s physical hardware, Kilo brought clarity, elegance, and consistency across mobile and studio experiences.
Improved UI hierarchy and usability
Solved issues like visual clutter, unclear interactions, and typographic noise. The new system made flows easier to build and improved readability and focus during workouts.
Recognized with international awards
Tempo Studio’s updated product experience, built on top of the new system, was recognized with a Core77 Design Award and named “Best platform for small spaces” by Men’s Health.
What I did
Web Assets
Designed visuals and component concepts for Tempo’s website, setting the tone before moving into the design system work.
Design System foundations
Defined the foundations of Kilo including color, typography, components and themes to unify the experience across Studio and Mobile with consistency and accessibility.
Product overhaul
Applied the new system to revamp all existing app flows, ensuring visual alignment, scalability and a seamless user experience across the entire product.
Nubi Wallet
2019
Bridging the gap of financial inclusion in Argentina
About
Nubi is a digital wallet designed to improve financial inclusion in Argentina. I joined as UX/UI Designer during the early design phase, working with a UX Strategist and the development team to shape the first mobile app for Android. Our goal was to serve underbanked and unbanked users by making money transfers, bill payments, and prepaid card usage more accessible.
Key Results
Improved perceived quality and satisfaction
The redesign enhanced the app’s clarity, consistency, and overall usability, resulting in a smoother experience for first-time users.
Inclusive design for underserved users
Our work focused on making financial tools more approachable for users unfamiliar with banking, using plain language, emojis, and simple flows.
From scattered screens to cohesive UI
We built a UI kit from scratch, introducing atomic components, accessible colors, and scalable patterns.
What I did
Usability Testing
Planned and ran guerrilla tests for key tasks like registration, sending money, and ordering a prepaid card to validate assumptions and surface usability issues.
End-2-End Design
Redesigned all core features, restructured flows, and introduced UI improvements focused on accessibility, scalability, and clarity.
Prepaid Card Design
Created the visual design for Nubi’s physical prepaid card, aligning it with the app’s new identity and ensuring it felt modern, approachable, and trustworthy.
Concepts & fun
2020 - 2025
Proposals, tests or playful ideas that stayed in Figma, not in prod. I still love them.
About me
I've been working as a designer for over 10 years. I love all things design, whether the task at hand is creating interfaces, prototyping interactions, testing user flows or creating websites.
Recently I've the opportunity to work on a broad array of industries, like Web3, AI, Fitness, Education and Fintech.
Currently I'm Lead Product Designer at Aerolab in Buenos Aires where I'm at the helm of designing some seriously cool products and websites for fast growing startups.
Ethos
Create like a child, iterate like a scientist.
Details shape the intention.
Good taste makes an impact.
Journey
Product designer
2020 → ····
UX/UI
2017 → 2020
Web